Jen the Body Painter’s artistic creations will be featured on four models at this year’s Rock ‘N’ Roll Bash. Get tickets here.

In true rocker fashion, Jen’s models wear leather skirts, pants, and boots. But they also don artfully painted tops with sponsors’ logos. She calls it innovative marketing because “it’s so special, different and out of the box.”

“I’m the only one who really does it,” Jen said in a telephone interview. “I can market any company by creating a wow factor.”

Jen said her designs bolster business and help the models “feel more secure in their own bodies.”

“They say it makes them feel like princesses,” she said. “They’re my walking pieces of original art every single time. It’s about body positivity. It’s about being comfortable in your own skin. I want it to be looked at as beautiful, original art with deep meaning behind it.”

Jen said she’s been doing it so long that she’s gotten the process down to a science.

“It takes about an hour and a half to two hours for a logo,” she said. “You know you’re done when it really looks like a piece of clothing. They looked covered.”

Jen said she has to listen to music while working.

“It sets the mood,” she said.

When she’s painting a model, Jen said she really gets to know her.

“In order for me to paint someone, I’m very close and we have to breathe together,” she explained. “Sometimes they’re nervous and I calm them down. I try to make them as comfortable as possible. When they look at themselves, they feel like they have clothes on. You can see the transformation in their personality, they really open up.  It’s amazing to be part of that.”

Jen said she “can’t imagine doing anything else” and she’s excited to be part of this year’s Rock ‘N’ Roll Bash.

“I’m painting it forward,” she said.

For more information, search ‘Jen The Body Painter’ on Facebook, Instagram, or YouTube. You can also visit jenseidel.com.